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Posted: Saturday, October 21, 2017 12:02 AM

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Description

We are a local Utah based internet retailer specializing in cooking, camping & outdoor lifestyle products. We are looking for a self-motivated individual with proven online marketing, promotional, advertising and social media experience to become a contributing member of our growing e-commerce team.

The Online Marketing Specialist will be responsible for developing web based marketing campaigns via blogs, e-mail campaigns, social media as well as through various strategic partnerships and marketing initiatives. The Online Marketing Specialist will be responsible for SEO and SEM for all our web properties with the goal of driving more traffic, increasing site conversions, and customer retention.

The Online Marketing Specialist will work directly within our e-commerce group so strong communication skills are essential. Potential candidates must be detail orientated and able to complete assigned projects and tasks on time.

Responsibilities:

Develop overall marketing strategy for all our web properties
Build month-by-month advertising budget for web campaigns
Monitor and report on effectiveness of all online promotional ad campaigns
Coordinate company brand image and assist with the distribution of all product information online

Develop a master calendar for both online and web related offline marketing initiatives
Keep current with emerging social media, web marketing technologies through relevant blogs, community forums, and industry events

Implement customer retargeting and retention campaigns
Responsible for the development, implementation of customer surveys and feedback loops
Work cooperatively with key team members, clients and vendors as it relates to product information and promotional material
Excellent oral/written communication and organizational skills
Expert knowledge of Google Analytics and various other SEM systems
Experienced with analysis of customer acquisition cost, lifetime value, and cost per lead metrics

Comfortable evaluating, recommending and supporting new outreach and promotional campaigns designed to drive traffic and sales
Must have a deep understanding of the mechanics of targeting new customer groups across all web channels, via email, web advertising, and social media
Ability to manage multiple projects in a fast-paced environment
Proven ability to build consensus and work effectively with other employees
Bachelor's degree from a four year college or university; and/ or training, or equivalent combination of education and experience
The ideal candidate for this role will have 3+ years of experience in online marketing and acquisition with a strong expertise in digital media
Must have a great personality and enjoy various outdoor recreational activities such as Camping, Barbecuing, Hiking, Skiing and more

Contact: Craig
Email: craigm@campchef.com

ID#: 155442599
Location: Hyde Park, UT
Type: Internet & Ecommerce

• Location: Logan

• Post ID: 15645947 logan
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